Volume One · Late Summer
Discover the people, places and flavours that tell the story of Norway.
Curated · Never paid for
We travel the country to find the small places that do things properly – and we tell their story in full. No advertising. No paid placement. Only what earns its place.
Words: Roger & Cato // Photography: Roger & Cato // Feigum
Words: Roger & Cato // Photography: Roger & Cato // Ask
SALT
Words: Roger & Cato // Photography: Roger & Cato // Henningsvær
SUMMER
Words: Roger & Cato // Photography: Roger & Cato // Røros
PRESS
Words: Roger & Cato // Photography: Roger & Cato // Ulvik
This is not a restaurant guide
A dairy on a mountain farm outside Røros. A quay in Lofoten where the fish still hangs to dry. A cider house in Hardanger run by the fourth generation. They rarely have a marketing budget – and they never needed one. They need someone to tell the story properly.
That is all we do. We visit, we listen, we photograph, and we publish the story in Norwegian and English. Places cannot buy their way in.
The format
We are in the middle of our first visits. Below is an example of how a story is presented. The first real stories go up once the visits are done.
Chapter I · Example story visit
Henningsvær · Lofoten
Three generations of stockfish, one dining room with eleven seats, and a cook who refuses to serve anything caught more than a day ago.
Words: Roger & Cato // Photography: Roger & Cato // Henningsvær
Chapter II · Example story visit
Røros · Trøndelag
A summer dairy 700 metres up, where the butter still changes colour with the season and nothing leaves the farm in a lorry.
Words: Roger & Cato // Photography: Roger & Cato // Røros
Chapter III · Example story visit
Ulvik · Hardanger
Fourth-generation cider from an orchard on a 30-degree slope. The press is from 1954 and they see no reason to replace it.
Words: Roger & Cato // Photography: Roger & Cato // Ulvik
Taste Norway Selected
A place qualifies on merit alone. No place has ever paid to be included, and no place ever will. This is the whole basis of the platform.
Real people doing real work, not a concept designed for visitors.
A history worth telling – of a family, a craft, a place or a decision.
Consistent craftsmanship in what is served, made or grown.
Something you cannot get anywhere else in Norway.
The place contributes to its own community, not just to itself.
The map
The places on the platform, and the ones we are on our way to.
For places
We are looking for the first 50 places in Norway to join the Founding 50. You cannot buy a place on the platform – selection is on the five criteria alone. What you can buy is the work: the visit, the interview, the photography and the story, told properly in two languages.